InContext

The state of 3D printing in 2025

How the technology found its real home, and why it's not in yours

Oct 8

Europe’s invisible cloud revolution

How Lidl is using Amazon's 2007 playbook to challenge the cloud giants, and what it reveals about European innovation

Oct 2

August 2025

New creative velocity; how accelerate iteration is reshaping mastery

How AI is changing creative mastery: the evolution from traditional craftsmanship to rapid iteration, evaluation skills, and strategic direction

Aug 22

July 2025

The Two Platform shifts (and why AI feels different)

From telegraph to ChatGPT: exploring why AI represents not one, but two fundamental platform shifts happening at once

Jul 2

May 2025

Why I Started InContext

For too long, businesses have bent themselves around rigid software. But tech is finally reaching a point where we can build tools that adapt to us…

May 30

March 2025

The slowest operation in computing

For decades, computers have gotten faster.

Mar 16

October 2024

The rise of integrated tech and the decline of platforms

For years, platforms have been the dominant force.

Oct 12, 2024