InContext by Stijn Bakker | Substack

Episode 1: Thrown into the deep-end; where to start as a CTO

Two weeks in: learning that being CTO means leading, not coding

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Recent posts

The state of 3D printing in 2025

How the technology found its real home, and why it's not in yours

Oct 8, 2025

Europe’s invisible cloud revolution

How Lidl is using Amazon's 2007 playbook to challenge the cloud giants, and what it reveals about European innovation

Oct 2, 2025

New creative velocity; how accelerate iteration is reshaping mastery

How AI is changing creative mastery: the evolution from traditional craftsmanship to rapid iteration, evaluation skills, and strategic direction

Aug 22, 2025

The Two Platform shifts (and why AI feels different)

From telegraph to ChatGPT: exploring why AI represents not one, but two fundamental platform shifts happening at once

Jul 2, 2025

Why I Started InContext

For too long, businesses have bent themselves around rigid software. But tech is finally reaching a point where we can build tools that adapt to us…

May 30, 2025

The slowest operation in computing

For decades, computers have gotten faster.

Mar 16, 2025

The rise of integrated tech and the decline of platforms

For years, platforms have been the dominant force.

Oct 12, 2024

InContext by Stijn Bakker

InContext by Stijn Bakker

Welcome to InContext – where I translate the complex world of technological shifts into practical opportunities for entrepreneurs and non-tech businesses.

Quick notes & postits

2026 as the year of AI equilibrium

For the most part of 2025 I took a sabbatical.

Jan 2

Audio design as an upcoming discipline

When we think of design, we usually think of how a product looks.

Dec 31, 2025

The copilot guessing game

Every product has a copilot now.

Jul 18, 2025

Why LLMs feel natural but digital systems don't

LLMs work because they speak human.

Jul 14, 2025

The limits of non-linear work

We live in a bubble.

Jul 10, 2025

The text UI paradox

Is text supposedly the UI of the future?

Jun 2, 2025

Let's build a better ERP

Every business needs (software) tools to run.

May 30, 2025

Humanity as a compass

Jony Ive gave an interview.

May 20, 2025

Diary of a CTO

Episode 1: Thrown into the deep-end; where to start as a CTO

Two weeks in: learning that being CTO means leading, not coding

Jan 18

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